• Our definition of ethical and responsible production

    Providing dignified work with fair pay, choosing small local vendors, creating safe working conditions for everyone involved, and of course providing as much transparency into the production as possible without violating anyone’s right to privacy.

  • Our clothing production

    We believe that when consumers feel a connection with the garment professionals creating their clothes, it will increase the respect and care they assign the clothes. Respect and care that ideally makes the clothing last for years.

    To ensure our products have the most positive impact on the people and communities we engage in as possible, we only use small privately-owned vendors throughout our production.

    Additionally, we have set strict guidelines for ourselves which demands that we only work with vendors that provide safe working conditions, living wages and equal pay to their employees.

  • Who stitched my clothes? (T-shirt and shorts)

    Meet Ayse – a strong women, who runs her own small atelier in Istanbul, with her 2 employees. Ayse began her career as a modelist (pattern maker) in 1987, but after 35 years of working in the fashion industry she decided to open her own atelier, driven by the dream of offering good quality craftmanship and her love of turning designs into reality - two things she has in common with our designer Dilayla.

    Ayse’s nickname can be translated into English as – the woman who speaks to textile, and it couldn’t be truer.

  • Who embroidered my clothes? (All items)

    Meet Erkan, the incredibly dedicated owner of Gazi Nakis, a small embroidery house in Istanbul that does all our embroidery. Erkan opened the embroidery store when he was just 29 years old and still does the majority of the embroidery himself with the help of his team of 9 fulltime employees.

    See more about what our production guidelines are built upon in our manifesto. *Link to manifesto.

  • Zero waste

    We never discard leftover fabric, but instead use any leftover scraps to make new usable items.

    At the moment we are upcycling the textile waste from our sweatshirt production into tote-bags and reusable face pads.

  • Digital prototyping

    Prototypes can be a huge source of waste as they are often re-done several times to perfect a design, amounting to a lot of production that are usually not sold, and often just thrown out. Using the CLO 3D software enables us to change the colour or adjust the shape without wasting any physical resources.

    Additionally, we use a Browzwear software to apply the design patterns onto a textile simulation, that allows us to accurately predict how much textile waste we will have and make new simulations to reduce waste. During the production of our first two sweatshirts, we managed to decrease our waste by over 10% through the use of software in pre-production.