1. IMperfectionists provide dignified work with fair pay to small local companies. Supports goal nr. 8: Good jobs and economic growth

2. IMperfectionists creates safe working conditions for everyone involved in the supply chain. Supports goal nr. 12: Responsible consumption

3. IMperfectionists provide as much transparency as possible. In support of Fashion Revolution’s ethos

4. IMperfectionists does not deplete or ruin natural resources: such as contributing to water pollution. Supports goals nr. 14 and 15: Life blow water and Life on land

5. IMperfectionists does not measure success through profit margins, but through an overall economic, environmental and social evaluation of the brand. Supports goal nr. 12: Responsible consumption

6. IMperfectionists produce timeless, seasonless clothes that can stand the test of time. Supports goal nr. 12: Responsible consumption

7. IMperfectionists encourage solidarity and inclusiveness. Supports goal nr. 10: Reduced inequalities

8. IMperfectionists does not contribute to overproduction or overconsumption of fashion. Supports goal nr. 12: Responsible consumption

9. IMperfectionists fights for a plastic free fashion industry. Supports goals nr. 1 and 15: Life blow water and Life on land

10. IMperfectionists designs with the comfort of the consumer in mind, striving to create optimal comfort for all body types.