Welcome to your own personal storybook, where you can see the journey, your new piece went through before ending up in your home.
Here you can say a 'virtual hi' to everyone who played a part in creating your new item.
Step 1
Design and digital prototyping
The journey begins when Dilayla draws the first sketch of the design, whereafter the design is prototyped and perfected digitally to minimise wasteage. When Dilayla is completely happy with the digital prototype, it is sent to the atelier, where one 'real-life' prototype is created.
Step 2
The textile production begins
We place an order with one of the two small Turkish textile stores we work with. We get the textiles mainly on the availability of stock that our textile partners would have.
Step 3
The labels
Our labels, including the QR label, is designed and produced by the family-owned label-shop TAFTA. The labels are made from 100% cotton, using OEKO-tex certified dye.
Step 4
The textile arrives in our atelier
Our textile arrives at the small atelier we work with. The atelier is placed in the heart of Istanbul and owned by Mrs. Ayse who runs it with her two employees.
Mrs. Ayse and her two co-workers print the digital pattern and cut the textile for embroidery. creating and sampling digitally allows us to minimize waste and mistakes on our manufacturing.
Step 5
Embroidery
The cut pieces are sent to be embroidered at a small privately owned embroidery-place. The embroidery place is located near the atelier to ensure a close product-network and minimal transport emissions.
The embroidery place is owned by Erkan who runs it with the help of his 9 employees. We've been working with him since we launched.
Step 6
The final item
The embroidered pieces arrive back at our atelier where they are stitched together to form a complete and finalized item. All the stitching is done by Mrs. Ayse and her two co-workers, and Dilayla is personally present through-out the process to ensure everything runs smoothly.
Step 7
quality control
all the finished items undergo quality control by Dilayla, whereafter they are cleaned and packed to be ship to our warehouse in Copenhagen, Denmark.
Step 8
The final step
Lastly the products are shipped to Denmark via lorry/road to ensure minimal transport emissions.
As Dilayla herself are based in Istanbul, we are able to continuously visit all of our production partners both throughout and in between productions.
We also exclusively partner up with vendors that pay their employees a living wage and ensure equal pay and safe working conditions for all.
Choosing a selection results in a full page refresh.
