Ethical QR Code


Welcome to your own personal
storybook, where you can see the journey, your new piece went through before
ending up in your home.

Here you can say a 'virtual hi' to
everyone who played a part in creating your new item.

  • Step 1

    Design and digital prototyping

    The journey begins when Dilayla draws
    the first sketch of the design, whereafter the design is prototyped and
    perfected digitally to minimise wasteage. When Dilayla is completely happy with
    the digital prototype, it is sent to the atelier, where one 'real-life'
    prototype is created.

  • Step 2

    The textile production begins

    We place an order with one of the two
    small Turkish textile stores we work with. We get the textiles mainly on the
    availability of stock that our textile partners would have.

  • Step 3

    The labels

    Our labels, including the QR label, is
    designed and produced by the family-owned label-shop TAFTA. The labels are made
    from 100% cotton, using OEKO-tex certified dye.

  • Step 4

    The textile arrives in our atelier

    Our textile arrives at the small
    atelier we work with. The atelier is placed in the heart of Istanbul and owned
    by Mrs. Ayse who runs it with her two employees.

    Mrs. Ayse and her two co-workers print
    the digital pattern and cut the textile for embroidery. creating and sampling
    digitally allows us to minimize waste and mistakes on our manufacturing.

  • Step 5


    The cut pieces are sent to be
    embroidered at a small privately owned embroidery-place. The embroidery place
    is located near the atelier to ensure a close product-network and minimal
    transport emissions.

    The embroidery place is owned by Erkan
    who runs it with the help of his 9 employees. We've been working with him since
    we launched.

  • Step 6

    The final item

    The embroidered pieces arrive back at our
    atelier where they are stitched together to form a complete and finalized item.
    All the stitching is done by Mrs. Ayse and her two co-workers, and Dilayla is
    personally present through-out the process to ensure everything runs smoothly.

  • Step 7

    quality control

    the finished items undergo quality control by Dilayla, whereafter they are cleaned
    and packed to be ship to our warehouse in Copenhagen, Denmark.

  • Step 8

    The final step

    Lastly the products are shipped to
    Denmark via lorry/road to ensure minimal transport emissions.

    As Dilayla herself are based in
    Istanbul, we are able to continuously visit all of our production partners both
    throughout and in between productions.

    We also exclusively partner up with
    vendors that pay their employees a living wage and ensure equal pay and safe
    working conditions for all.