• Since the day we were founded, we have been proudly producing domestically and ethically in Turkey. As seen on our labels, the phrase 'Responsibly Made in Turkey', 'Consciously/responsibly produced in Turkey', is part of our dream to bring Turkish craftsmanship to the fore.

    For us, working without the minimum wage by providing job opportunities to local producers is the cornerstone of success.

    In our production process, to create safe working conditions for everyone and of course to provide as much transparency without violating anyone's right to privacy, that is, to introduce our talented producers to you.

  • Our production starts with digital prototyping and the transfer of our designer Dilayla's drawings on paper to digital media, and then continues with the physical transformation of our digital patterns and cutting fabric.

    Since we make innovation the cornerstone of our brand vision, we use technology as much as possible to support our zero waste vision.

  • Who sewed your clothes?

    Meet Ayşe, a strong female entrepreneur who runs her own small workshop in Istanbul with 2 employees. Ayşe, who started her career as a pattern maker in 1987, after working in the fashion industry for 35 years, decided to open her own workshop with her dream of providing quality craftsmanship and the love of making designs come true.

  • So who did your embroidery?

    Meet Erkan, the incredibly devoted owner of Gazi Nakış, a small embroidery house that does all our embroidery in Istanbul. Erkan, who opened his embroidery shop at the age of 29, does most of the embroidery himself with his full-time team of 9 people.

  • Zero waste

    We never throw away fabric anymore, instead we use leftover scraps to make new usable items.

    We are currently transforming the textile wastes from our sweatshirt production into tote bags and reusable facial cleaning cottons.

  • digital prototyping

    Prototypes can be a huge source of waste, as they are often rebuilt several times to perfect a design, corresponding to a large number of productions that are often unsold and thrown away. Using CLO 3D software allows us to change the color or adjust the shape without wasting any physical resources.

    Additionally, we use a Browzwear software to apply design patterns to a textile simulation, allowing us to accurately estimate how much textile waste we will have and run new simulations to reduce waste. During the production of our first designs, industrial hemp-based sweatshirts, we managed to reduce our waste by more than 10% with the use of pre-production software.