Our Fabric Preferences
Fabric is the foundation of every design and is often the fashion industry's largest carbon footprint factor. That's why we wanted to give you information about our fabric choices on a separate page.
We are proud to say that our fabric choices are 100% natural and cause less harm to the environment than synthetic textiles. We aim to remove micro plastics from our supply chain by using natural fibers with low emission rates, and to have minimum impact on our design both in the production phase and in the user phase.
All of our fabric choices have been carefully selected to ensure minimum environmental impact and optimum consumer comfort.
So what do we use?
1- Industrial Hemp/ Hemp
Hemp is one of our primary fabrics of choice, as it does not require pesticides and consumes 33% less water than conventional crops. Being one of the most durable fibers in the world also makes it suitable for long-term use.
Hemp is hypoallergenic and therefore an excellent choice for those with sensitive skin. What's more, hemp has thermoregulatory qualities – keeping you cold when it's hot and warm when it's cold.
Hemp creates a very rough textile, meaning it needs to be mixed with at least 40% cotton or another soft fiber to create a soft product. But unlike many other fibers, hemp softens as it ages, making it a great option for your capsule wardrobe.
We can say that cotton is the most contradictory fiber of the sustainable fashion world.
Cotton is a natural and plant-based fiber, meaning it is biodegradable and does not shed any microplastic particles when washed, a fiber that fits our brand vision at this point. Since we know how difficult a plant it is in terms of water consumption, we mainly use deadstock cotton fabric.
Since cotton is a light and breathable textile, it creates a soft feeling on the skin. It's also a great blend fiber for softening tough fibers like hemp and linen (Hint: Our hemp-based sweatshirts are made from 55% organic hemp and 45% organic cotton.)
Linen, like industrial hemp, requires very little water and is a natural fiber, making it a fabric that fits our vision.
It is an incredibly low-impact crop as it retains a high amount of carbon dioxide during its cultivation in the plant state. Like hemp, flax requires almost no pesticides or fertilizers.
Foot note: Linen is an incredible breathable textile and is very absorbent (it can absorb up to 20% of its own weight before it gets wet), making it a great choice for hot summer days.
4- Algae Fiber
You're not mistaken, Moss. It is one of our most sensitive fabric choices in terms of the use of unconventional sustainable fabrics, which is one of the main points of our innovative vision.
As a fabric texture, it is breathable and light. The fabric feels soft and supple on the skin. However, the most impressive aspect of this fiber is the retention of seaweed nutrients in the fiber, including iron, calcium, magnesium and Vitamin E.